3D Print Or Custom Home Appliances Will Become A Breakthrough

With the improvement of living standards, as well as 85, 90 groups gradually become the main consumer groups, personalized, fashion goods gradually become more attention and favor in the market. In the home appliance market in the overall environment of the adverse situation of declining, more and more companies expect to seize this part of the main consumer groups demand to demand market breakthrough, launched a more fashion, more and more young products. In recent years the market and even a "custom home appliance" which pays more attention to consumer demand category.

Then, the rise of "personalized custom appliances in the end to what extent? Whether can truly meet the needs of consumers?" custom appliances "in the end how to develop?

In fact, long-standing custom appliances

Although the "custom home appliance" slogan is very prosperous, in fact, as early as 2011, Haier proposed the "pay for the needed functions for unwanted features free single" idea, custom home appliances market. The needs of individual users through online real-time communication, and iteration, then line to meet consumer demand to complete the "custom appliances", and launched until now "commander" brand. Then in 2015, Haier even established a special global washing machine factory to implement customized Internet customized services, and in the early there is a washing machine orders 500 thousand users of public record.

Subsequently, AUX, Midea, Galanz, LG, Samsung, BOSCH, Tmall, Jingdong also jointly Suning online launched a "business custom" model, in the case of AUX, its first joint Taobao launched a customized air conditioning group purchase activities, consumers can be in the air conditioning panel, power, number of horses function by ballot collocation, the manufacturer will according to the final vote to elect the most popular two models for mass production, is also a kind of "custom appliances" prototype.

Now still to customize the appearance.

It can be said that the custom home appliance development so far, has at least experienced nearly 5 years of history, more manufacturers have launched more and more customized products, but in the interview process, the majority of consumers to customize the home appliance is still poorly understood, basically have not heard. The reason mainly lies in the "custom home appliance" still did not reach the people think "custom" and the selection and collocation. The conventional options more or can only be provided by the manufacturer.

And now the combination collocation is still confined to the product color, pattern, size, size of individual power function, relates to the internal space and interactive function and rarely play space is very limited. The user wants to truly meet their needs, personalized is very difficult, even if the user is on some platforms proposed and passed their own plan, still because production problems such as "personalized" demand has become "popular" goods.

Custom appliances still has a long way to go

Of course, this also with the mode of production of the product itself on home appliances. All along, the modernization of large batch production line the main manufacturing methods, emergence of customized goods, must carry on the transformation of the relevant line, or a separate set of corresponding lines, the manufacturing cost will increase. At the same time also involves the actual development, personnel allocation, cost control and customer service service and other issues, at present in small quantities of custom appliances to test the water actually is not easy, really achieve a similar mobile phone, computer personalized private order is time, there is still a long way to go.

High price, customer service service still troubled consumers

Since it is a customized products, high price, exclusive customer service service has become not open around the problem. The research and development, increase the cost of production, custom appliances although it is not mature, but compared to ordinary household appliances still has a high price. For example, there is a 7 litre super mute drum washing machine common configuration for the price of 2399 yuan, but if the increase in display, expand capacity, choose a personalized color additional configuration, the price is close to 6500 yuan, has more than doubled.

At the same time, custom appliances in the customer service service is also easy to encounter problems. Because the warranty in the customer service company, because it is a special mode of production of goods, and mass production will be different, replace parts and other maintenance services will be more trouble, but are not custom appliances in the "7 days no reason to return the category", so at the time of purchase should pay more attention try to choose a good reputation, some big brands.

3D printing, VR, modular will become a breakthrough

To truly achieve the customized home appliances, in addition to the like now in appearance, intelligence is certainly an essential function. Only adding more functionality to more personalized choice.

The first line, with the rapid development of 3D printing technology, the near future, 3D printing can mature application to household appliance manufacturing industry, to achieve customized products will be of great advantage, but also can effectively reduce the mold investment, shorten the production cycle, thereby reducing the overall cost.

At the same time if the design end of VR technology introduction, but also conducive to better meet the user's needs and ideas, of course it needs to set up on the basis of the mature production capacity, in addition to the 3D print contribution in the appearance of the whole, and interactive features will also be further strengthened, customized modular function is a breakthrough, how can better in the basic function and interactive facilities to meet consumer's need customized solution put in front of the home appliance problem.